Authenticity in Marketing : Chip Conley video, have you seen it?
If you haven't heard of Chip Conley and how he reinvented his hotel company in the last economic downturn... and even if you have, I think you'll enjoy seeing this recent presentation he made at a forum hosted by The Economist.
Chip Conley is founder and former CEO of Joie de Vivre Hospitality, America's second largest boutique hotel company. They're based in San Francisco. I remember first hearing of him and how cool he was in the hotel biz when I lived in SF in the early-mid 90's. One of my favorite massage therapists of the time also worked at a few of the Joie de Vivre hotels. She shared tales about what an innovative thinker and thoughtful employer Chip was. (I think she had a secret crush on him, too.)
How do you promote transformation in your company?
Rethinking your business model in a way that honors your actualization is a giant leap from how most of us do business. But what if we flip that idea on it's ear and look for ways to create "actualizing" for your employees, clients, vendors and investors -- and ourselves? Can you imagine what' possible?... I can get pretty darn excited about it.
In this presentation, Chip includes a quote from Henry Ford: "If I'd asked my customers what they wanted, they'd have said a faster horse." I'd forgotten this old classic quote, so I laughed out loud, and with a little relief when I heard it!
Rather than yet another client survey that leaves you feeling trapped by their replies. Take the survey to see what really matters, then think beyond what they can imagine to ask for... Chip shares some examples in this presentation.
Here's a link to the video: FORA.tv
Enjoy & Let me know how you address self-actualization / transformation level in your company! I'd love to hear.
Oh one more thing: Check out their hotels... they have great boutique restaurants too. We had a great impromptu meal at Hotel Rex, Cafe Andre -- on our way to a jazz concert. What's not to love about a company that declares: Joy of Life!... as their name?
Spiritual mentor, author and inspirational speaker, Tambra Harck, guides clients and audiences to empower themselves through accessing their innate wisdom, creativity and true desire. Her warm and insightful nature makes her a powerful speaker, often creating unexpected ahas and expanded possibility. One of Tambra's passionate missions is to facilitate soul-level transformation with visionary leaders to create new definitions and experiences of success in the world today.
Spiritual Director & Founder: Soulful Living by Design
Founder of Emergent Women: a movement for our times
Host of the new-to-be-released interview series: In To View | Visionary Conversations
Host of Joy of Love and Life radio
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